Written by Senior Tennis Editor Peter Gehr
World No. 4 Maria Sharapova ranking in tennis and fashion, according to the Bloomberg Post. Sharapova defeated her Argentinean rival Gisela Dulko in the first round of the Australian Open today with convincing scores of 6-0, 6-1.
Nike and Cole Haan are also pushing up the rankings in the fashion department, as the Russian tennis star boosts sales by her branding and high-profile image.
Update: More on Maria Sharapova Ranking in Tennis and Fashion
Hi–Peter here. I’ve been going over some of the most popular posts on Tennis Daily News, and I realized I could have offered more detail into the types of fashion Maria Sharapova has promoted.
There’s more information here if you click this link, or click on the image below to read more reviews and commentary.
Maria Sharapova Ranking in Tennis and Fashion
Danielle Rossingh, Bloomberg.com writes:
Maria Sharapova finished last season inside the top 5 in women’s tennis for the first time since 2007. At Nike Inc.’s Cole Haan unit, she’s No. 1.
The fourth-seeded Russian, who beat Argentina’s Gisela Dulko today in her opening match at the Australian Open, suffered a serious shoulder injury in 2008 after winning in Melbourne, the third of her major titles. The time off gave the 24-year-old a chance to pursue another interest: fashion.
The $148 flat ballet shoe she designed is one of the best sellers for the Nike wholly-owned subsidiary. She was forced into a nine-month break from the game in mid-2008 because of shoulder surgery, giving her a chance to focus on something other than tennis, Sharapova said. Her first Cole Haan collection was introduced in the spring of 2009.
“It was really an experiment for me,” said Sharapova, who gets a percentage of sales from both her Cole Haan line and a collection of Nike (NKE) tennis dresses, which she also designs. “I certainly did not think I would be making any money from this because I had zero experience.”
Sharapova won her first major at Wimbledon age 17 in 2004. Grand slam titles followed at the 2006 U.S. Open and the 2008 Australian Open, making her the highest-paid female athlete in the world. The Russian, who moved to the U.S. at age seven, earns $25 million a year from prize money and endorsements with companies including Nike and Swiss luxury watch brand Tag Heuer, according to Forbes. In tennis, only 16-time major winner Roger Federer and second-ranked Rafael Nadal earn more.
Sharapova gives Nike and Cole Haan, a clothing, shoes, handbag and accessory brand based in Yarmouth, Maine, access to a global audience, Nigel Currie, director of London-based sports marketing agency brandRapport said in an interview.
“There are very few sports stars, in particular in women’s sports, that are instantly recognizable around the world, and Sharapova is one of them,” Currie said.
Cole Haan generates less than 3 percent of total sales at Nike, the world’s largest sporting-goods company. The company declined to release sales figures for Sharapova’s shoe line.
Getting Sharapova on board gave the brand the chance to connect with a “younger” audience, said Ivan Wicksteed, Cole Haan’s chief marketing officer. Click here to visit the original source of this post
Maria Sharapova ranking in tennis and fashion, and being that a career in tennis is relatively short for a player, and it’s the sponsorships, commentating, coaching, mentoring and other spring-offs that keep the athletes in business after retiring from the professional scene.